Our client is a national, full-service marketing agency, specialising in end-to-end campaign management across Australia. Their services span the production and distribution of point-of-sale materials, printed collateral, and other marketing assets, supporting both local and nationwide campaigns. With freight needs ranging from small satchels to multi-pallet shipments, they manage high-volume, complex logistics that require precise coordination. Frequently, their projects involve sending hundreds of identical cartons to various locations across the country or handling a mix of different-sized shipments tailored to multiple destinations, all while maintaining strict deadlines and meeting high client expectations.

Despite their expansive operations, the client faced significant challenges in their nationwide freight management:

• Escalating Freight Costs
• Working with over 60 independent printers, they had no centralised control over logistics. Each printer handled its own freight, resulting in inconsistent pricing and inflated costs that significantly impacted their profit margins on a national scale.
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• No Tracking or Visibility
• Without a unified system to track shipments, the client struggled to provide real-time delivery updates across their widespread campaigns. This lack of visibility not only led to delays but also made it difficult to ensure timely deliveries to locations nationwide, undermining their customer service.
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• Limited Control Over Logistics
• The client had no direct involvement in booking carriers or overseeing the freight process. This reliance on third-party printers to manage deliveries slowed their operations, particularly when dealing with multiple freight needs across national campaigns.
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Complex Campaign Coordination

• With campaigns often involving the delivery of a wide range of items—from small parcels to large pallets—to numerous locations nationwide, there was no streamlined process in place to manage these logistical complexities. This created inefficiencies and increased the burden on their internal teams.
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• Communication Gaps
• Acting as the middleman between clients and over 60 printers, the client had no direct control over resolving shipping issues. Delays from printers slowed down their ability to manage nationwide campaigns effectively, preventing them from meeting crucial deadlines and delivering seamless customer service.

These challenges not only disrupted their ability to scale efficiently but also added operational strain, making it difficult to maintain the level of service their national clients expected.

We provided a comprehensive freight management solution tailored to meet the complex and high-volume needs of their national campaigns. Our system offered full transparency and control over their entire freight process, from quoting to tracking, allowing them to manage their logistics efficiently and independently. Here’s how we transformed their operations:

• Centralised Control
• By consolidating all freight management into a single platform, the client gained complete control over booking, carrier selection, and cost management, eliminating their reliance on over 60 independent printers.
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• Real-Time Visibility
• Our system provided real-time tracking for all shipments, ensuring the client could deliver up-to-date information to their own clients. This visibility improved their ability to coordinate campaign rollouts across multiple locations nationwide.
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• Cost Reduction
• By going direct through us, the client saw a significant reduction in freight costs. Our solution allowed them to optimise carrier selection, ensuring they received the best rates without compromising on service.
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• Streamlined Campaign Management
• The system’s flexibility enabled the client to handle everything from small parcels to multi-pallet shipments with ease and precision, streamlining their logistics for both large and small campaigns.
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• Direct Communication
• We facilitated direct communication with printers for large campaigns, ensuring that any potential discrepancies were resolved quickly, reducing delays and keeping their business running smoothly.

With this solution, the client gained the tools and transparency needed to scale their business efficiently and manage the complexities of nationwide freight logistics.

The Result

Since implementing our solution, the client has experienced immediate and measurable improvements in their freight operations:

• Cost Reduction
• By removing third-party printer markups and managing freight in-house, the client reduced their overall logistics costs by an estimated 30%, significantly improving their profitability.
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• 100% Control Over Freight
• The client now has full control over their logistics, from selecting the most cost-effective carriers to managing booking schedules that fit their campaign timelines.
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• Increased Operational Efficiency
• With real-time tracking and a centralised system, their ability to manage complex nationwide campaigns has improved dramatically, allowing them to deliver on-time, every time.
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• Improved Customer Service
• The client can now provide their customers with accurate, real-time delivery updates, enhancing client satisfaction and trust.
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• Scalable Solutions
• The flexibility of the system has allowed the client to easily scale their logistics operations to match the demands of both local and nationwide campaigns.

The client’s operations have been transformed, allowing them to deliver campaigns more efficiently, reduce costs, and improve service quality across the board.